Whilst the PREP was originally designed to simulate the Australian recycling system for consumer packaging, work was conducted during 2016 in conjunction with with the Packaging Council of New Zealand, WasteMINZ and the New Zealand recycling industry to confirm that the PREP was an accurate reflection of the market. PREP V3.0 now allows users to nominate into which of the two nations the products will be sold so an accurate recyclability assessment can be completed for each market. The video above explains how the PREP works and the reports and feedback that are automatically generated.
"The PREP assists Blackmores in decisions pertaining to kerbside recyclability across Australia; it will be used in both our new product development and product renovation work to leverage the consumers' ‘end of life’ decision in packaging selection, thus minimising our environmental impact." Jackie Smiles, Environment and Sustainability Manager at Blackmores
"Prep 2.0 supports us in making informed decisions about the recyclability of our packaging." Jacky Nordsvan, Packaging Specialist at Nestlé Australia
"We have welcomed the introduction of the PREP tool to ensure an effective approach to our end-to-end recycling capability. It has been the missing link between materials production and recycling plant processes and we encourage any business that has a commitment to sustainability to use it." Beau Boundy, Senior Brand Manager at Tata Global Beverages.
The PREP can be used to underpin the use of the Australian Recycling Label
Most Australians are confused about the recyclability of at least one common packaging item. This confusion stems from unclear labelling, changes in recycling systems over time and differences between collection services.
That confusion is about to disappear! For more information head over to the Australian Recycling Label Website, proudly brought to you by Planet Ark.