"What we need is a nationally consistent approach to packaging transparency, to make it easier for consumers to do the right thing when it comes to recycling. This is why we are thrilled to today announce a new nation-wide product labelling scheme – the first of its kind in Australia. The Packaging Recycling Label Program is a partnership between APCO, Planet Ark and PREP Design, and will clearly outline for consumers what product packaging is made from so they can correctly recycle it after use." Brooke Donnelly, APCO CEO 31st January 2018.
"The PREP assists Blackmores in decisions pertaining to kerbside recyclability across Australia; it will be used in both our new product development and product renovation work to leverage the consumers' ‘end of life’ decision in packaging selection, thus minimising our environmental impact." Jackie Smiles, Environment and Sustainability Manager at Blackmores
"Prep 2.0 supports us in making informed decisions about the recyclability of our packaging." Jacky Nordsvan, Packaging Specialist at Nestlé Australia
"We have welcomed the introduction of the PREP tool to ensure an effective approach to our end-to-end recycling capability. It has been the missing link between materials production and recycling plant processes and we encourage any business that has a commitment to sustainability to use it." Beau Boundy, Senior Brand Manager at Tata Global Beverages.
The PREP can be used to underpin the use of the Australasian Recycling Label
Most Australians are confused about the recyclability of at least one common packaging item. This confusion stems from unclear labelling, changes in recycling systems over time and differences between collection services.
That confusion is about to disappear! For more information head over to the Australasian Recycling Label Website, proudly brought to you by Planet Ark.